Product management is really managing change.

What needs to change, for whom, why, and how.

I manage change by creating teams that are curious about customers, seek better ways, tell each other the truth, learn, and improve the product.

I help teams serve customers and strengthen the business.

With a design background and 10 years of international experience in B2B SaaS, I bring together form and function.

I’ve built a product operating model from scratch at Airfocus.

Turned feature factories into customer-centric teams at Ansarada.

Launched new products at Verso.

And scaled existing ones at Atlassian.

I improve how we work because it determines what we achieve.

+35% users and +55% revenue at Float.

+19.3% conversion at The Iconic.

$300K first-year revenue at Seer.

Having worked across many product domains and company stages, I’m a generalist who gets things done rather than debating whose responsibility it is.

I’m motivated by doing what makes sense, not what’s popular.

I’m obsessed with simplicity and sustainability—chasing perfection and hoping to never find it.