Ansarada is a tool for companies to securely manage critical information and collaborate on high-stakes processes like deals, compliance, and board governance.

In 2018, Ansarada faced their own high-stakes process—transforming from product-centric feature teams to customer-centric platform teams.

Like many scale-ups, Ansarada struggled to translate vision and delegate actions—from founders to staff.

Leadership expert David Marquet proposed, “If you want people to think, give them intent, not instruction.” In Turn the Ship Around!, David recommended, “Don’t move information to authority, move authority to the information.”

Transformed organisation from founder-led, product-centric feature teams to empowered, customer-centric platform teams by articulating platform conceptual model.

I increased collaboration and alignment by defining roles, principles, and success measures.

I enhanced employee performance by establishing career pathways and evaluating behaviours, knowledge, and skills.

Sam Riley, CEO at Ansarada, “You’ve got lots of value to give people. We’re grateful for having you help us on the journey too.”

Continue with good principles.