In Sense & Respond, Jeff Gothelf noted, “A system—a company, a product, a project—is always moving from a condition of doubt toward a condition of certainty in an ongoing quest for perfection. Each step in the direction of perfection and customer value is a valuable step. Everything else is waste.”

Seer is a tool where communities access data, generate insights, and share with collaborators for better decision making.

As their first product hire, I identified the customer value proposition, using Strategyzer’s Value Proposition Canvas. I analysed customers’ jobs, gains, and pains, which revealed unmet needs, unserved by competitors.

I explained the product strategy using Richard Rumelt’s kernel framework. A diagnosis defined critical challenges, policies guided the approach, and actions coordinated the steps.

I implemented end-to-end metrics for awareness, acquisition, activation, retention, referral, and revenue. I defined events, set targets, measured progress, and communicated learnings, which shifted the company from activity to results.

I launched a freemium model with a 6% conversion rate by automating customer acquisition and activation.

I increased monthly active users by 63% by improving the end-to-end customer experience of search, insights, dashboards, and sharing.

I achieved $300,000 in first-year revenue by guiding the product from closed beta to launch.